This rub does not contain any sugar, and has a great peppery finish that is a perfect complimentary flavor to any cut of beef. Cow Lick also has a nice back end heat that does not overpower the food you put it on, but gives you just a kick of extra flavor at the end.

With a name like Cow Lick, you know it will shine on beef, but it also goes great on veggies, as a chili seasoning, or anywhere you want that special Dizzy Pig flavor.

Ingredients: pepper, spices, salt, paprika, onion, garlic.