ATBBQ Classic Holiday Flavor Turkey Kit

There's a reason this is our go-to turkey kit every November: it takes the guesswork out of the two things that actually make or break a holiday bird — the brine and the rub.

Inside, you get two 16 oz. tubs of Sweetwater Spice Apple Rosemary Sage Brine Concentrate and a 10.9 oz. bottle of Cattleman's Grill Trail Dust All Purpose Seasoning. The brine builds layers of apple and brown sugar sweetness against savory rosemary, sage, and a touch of citrus, so the turkey stays moist all the way through — even if it's a few minutes past done when it comes off the heat. Once it's out of the brine, the Trail Dust seasoning goes on for a well-rounded, savory finish that doesn't compete with the brine's flavor, it backs it up.

This kit works whether you're roasting in the oven, smoking low and slow, or frying — the brine and rub aren't picky about cook method. It's the same approach we use for our own Classic Holiday Turkey, and it scales easily if you're doing more than one bird.

Grab the kit, pick up a brining bag or briner bucket if you need one, and you've got everything covered for turkey day.

Get the recipe here: Classic Holiday Turkey Recipe.

Includes

• (2) Sweetwater Spice Apple Rosemary Sage Brine Concentrate, 16oz

  • Ingredients: apple juice (from water & apple concentrate), water, kosher salt, brown sugar, apple cider vinegar, onion, paprika, sage, rosemary, black pepper, celery seed, orange peel, lemon peel, bay leaf.

    All natural, gluten free, MSG free, fat-free concentrate.

• Cattleman's Grill Trail Dust All Purpose Seasoning, 10.9 oz

  • Ingredients: Salt, Spices (Black Pepper, Mustard Seed, Dill Seed, Parsley, Thyme, Red Pepper), Dehydrated Garlic, and Dehydrated Onion.

    No MSG