Bad Byron's creator Byron Chism went about creating his beloved Butt Rub a little differently than most companies do. Byron had just graduated from the Culinary Institute of America and his Texas roots got the best of him. He developed a rub and to market it he decided to start competing in barbecue competitions. Chism's team hit the Top Ten teams list in KCBS for seven consecutive years and his rubs and seasonings have helped countless teams win awards as well. Twenty years in and the original Butt Rub has been joined by other top shelf products such as the Jubilee Seafood Seasoning, a nod to Butt Rub World Headquarters in Santa Rosa Beach, Florida.