Brothers Roy and Ryan Seiders founded Yeti in 2006 with a mission to build a cooler that they themselves would want to use every day. Sure the coolers you find at any big box store will keep ice for a few hours for a picnic or short trip... but put it to the test. A real test. And things fall apart. Our team has owned many coolers, from huge name brands to many of Yeti's competitors and our experiences led us to one conclusion. The quality and service you get when you buy a Yeti are second to none. So when we're on the road hauling our smokers and cooking for friends and family, you can be sure that our Yeti coolers are putting in work too.