This rub delivers a sweet-forward yet flavorful profile with brown sugar, sea salt and smoked paprika creating a rich base, while garlic, onion powder and mustard seed bring savory depth. It’s designed to build a flavorful crust and complement a wide range of proteins.
Ingredients: Brown sugar, sea salt, smoked paprika, spices, garlic powder, onion powder, mustard seed, rice fiber.
Dietary notes: Intended for all-purpose use across beef, pork, poultry, seafood, beans, vegetables and wild game. No specific allergen warnings listed on the product page.
The product is 11.7 oz and made in the USA.
Recommended for beef, pork, poultry, seafood, beans, vegetables and wild game. Its versatility means you can use it for grilling, smoking, roasting or pan-searing to build a sweet and savory crust.
Sprinkle generously on your chosen protein or vegetables, press the rub into the surface so it adheres, and allow a short rest to let flavors bind. Because of its sugar content (brown sugar) and paprika, monitor for scorch when using very high direct heat—applying toward the end or using indirect heat is a safe approach.
While no major allergens are specified on the product page, mustard seed is listed as an ingredient, so if you have a mustard allergy you should review the full label. Also, because this product contains brown sugar, those monitoring sugar intake may want to consider the impact.