Plowboys Bovine Bold beef BBQ rub is meticulously crafted with a tantalizing blend of premium ingredients. Featuring rich brown sugar for sweetness, bold black pepper for depth, and zesty chili powder for a kick. Enhance the flavor with smoky paprika, aromatic dehydrated garlic, and onion. The addition of Worcestershire sauce infuses a savory tang, while sugar adds a touch of sweetness. Delight in the warmth of turmeric, the herbaceous notes of oregano, and the smoky depth of paprika. Perfect for elevating your beef BBQ to mouthwatering perfection.

Try the rub from the team that won the 2009 American Royal Invitational. From the team of Todd Johns and his brother-in-law Randy Hinck (who compete as the Pork Pullin Plowboys) that bested 123 past grand champions to capture the overall crown.

Plowboys Bovine Bold stands as a champion competition BBQ rub. With an impressive track record, it has secured four first-place and eight top-five finishes, including an outstanding 11th place out of 225 teams at the Great American BBQ in 2008.

Teams across the country who have used Bovine Bold along the way have also reported multiple firsts, top 5 and top 10 awards.

Plowboys award-winning Bovine Bold rub is perfect for chicken, pork, beef, and pretty much anything! Bovine Bold rub is the ground beef seasoning of choice.

During the 14 months, it took to create the final formula, all Plowboys cooked with Bovine Bold rub was brisket. It wasn't until after it was on the shelves that they learned what a great ground beef rub it is.

Try it in meatloaf, tacos, and especially Shepherd's pie. Bovine Bold may have found its ultimate calling: Bolognese. A little ground beef, veal, tomato and Bovine Bold rub makes an excellent dish.

Ingredients: salt, brown sugar, spices included black pepper, chili powder, paprika, dehydrated garlic and onion, Worcestershire powder, sugar, disodium inosinate and guanylate, turmeric, oregano, extractives of paprika and not more than 2% calcium stearate added to prevent caking. Contains sulfiting agents.

• Comes in 6 oz., 12 oz. or 5 lb. bag
• MSG Free